Briefing warehouse and ads from one page
Why contribution margin and late-dispatch charts belong in the same meeting as sponsored spend.
Marketplace teams fracture along job titles. Ads buyers watch ACOS; warehouse leads watch pick times; founders watch cash. Marketplace seller performance analytics only earns its fee when those groups can point at the same poster without translating jargon.
Our scorecards deliberately put contribution margin beside late-dispatch and return clusters. When sponsored spend rises on a SKU that also ships late, the conversation shifts from “raise bids” to “fix the promise customers already clicked.”
Bring one operations owner and one marketing owner to the Seller Performance Review when you can. The PDF survives the meeting; the shared vocabulary is what changes the following fortnight.