Client Stories
Notes from sellers who sat through WillowHub scorecards — specific SKUs, awkward weeks, and what changed after.
“They mapped our Amazon UK returns spike to three packaging SKUs we had ignored for months. The charts were loud, the advice was quiet and usable. I still wish we had booked the review before Black Friday rather than after.”
Mira K. — homewares seller, Manchester · Seller Performance Review
“The Listing Health Check on twelve garden tools was blunt about our image stack. Two SKUs needed lifestyle shots we had postponed for a year; conversion moved once those went live, though not on the cheapest item in the set.”
Owen R. — outdoor catalogue, Bristol · Listing Health Check
“Monthly briefings keep our ads buyer and warehouse lead looking at the same one-pager. Some months the news is dull, which is oddly helpful — we stop chasing ghosts in the exports.”
Priya S. — beauty accessories, Leeds · Monthly Seller Briefing
“We disagreed with one margin call on a bundled kitchen set; WillowHub re-ran the contribution with our freight invoice and corrected the poster before the follow-up. That willingness to revise mattered more than the first draft.”
Daniel H. — kitchenwares, London · Seller Performance Review
Extended note — spring stockout season
A Midlands apparel seller arrived with eight weeks of soft conversion and a theory that “ads went stale.” The Seller Performance Review separated traffic quality from stockouts on two hero sizes. Once replenishment dates were overlaid on the conversion chart, the ads story collapsed. The team kept the creative, fixed the size curve, and used the next Monthly Seller Briefing to watch whether returns held steady after the restock.
Extended note — dual-channel blend
An eBay-first seller adding Amazon UK asked for a blended readout. We kept channels on separate posters for the first review so fee structures did not smear the margin story, then introduced a shared SKU family view in month two. The useful outcome was a decision to pause three duplicate listings rather than “optimise” both channels at once.