Seller Scorecards
How WillowHub turns marketplace exports into poster-sized scorecards sellers can argue over in a single meeting.
Scorecards are the spine of our marketplace seller performance analytics work. Each review produces four illustrated posters — traffic, conversion, contribution margin, and fulfilment — sized so a laptop screen or printed A3 sheet still reads from across a table.
Sample readout tiles
Sessions by SKU family with promotion weeks shaded so spikes are not mistaken for lasting demand.
Unit session percentage against your own prior period, not against an anonymous “category average.”
Late dispatch and return-reason clusters tied back to the SKUs that create the noise.
How the scorecard is used
Each scorecard is a dated artefact for a defined trading window — printed or shared as a PDF — so your team can decide what to change before the next window opens. Teams keep it beside the kettle or pinned in the weekly ops channel rather than hunting through live screens.
From sample to your catalogue
- Pick a Seller Performance Review if you need the full four-poster set.
- Use a Listing Health Check when conversion is the only loud problem.
- Continue with a Monthly Seller Briefing once the first scorecard exists.
Ready to commission your own posters? Request a briefing with the marketplace and weeks you care about.